Mobisodes
"In 2005, mobile phone fans of Endemol's global smash hit "Big Brother" notched up over six million streamed minutes and 500,000 downloads across Australia, Italy and Britain, Bazalgette told a packed auditorium.
Another worldwide sensation in 2005 was "24:Conspiracy", the first ever original live-action thriller produced exclusively for the cellphone by Fox Entertainment Group and distributed by Vodafone.
The 24-serialised 60-second mobile episodes, or so-called 'mobisodes', ran in 23 countries around the world." - Channelnewsasia.com
I wonder how popular will the mobisode phenomena become. But recent forecasts from Jupiter Research, however, suggest that 65 million people around the world will be subscribing to streaming or broadcast TV services by 2010. As of now, picture quality are isn't brilliant, but this will definitely change in time to come; Vodafone is the largest operator of channeling these mobisodes. When you are looking at telecasting dramas and soaps on mobile, the popularity of phone TV will increase, when people start recognising charachters, and get glued to the story.
Now with mobisodes, will we be looking at 'Moscar' awards? Highly likey, since a new generation of 'mobile' actors are here to come, with an influx of mobisode production houses.
As for me, no way I am going to invest in a 3G phone now, because for me quality matters. No way I am going to watch something on a small pixelised screen. It will take alot to tempt me.
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